Numbers that Work - Domain Names for Sale

Fox News by the Numbers Misses April Fools Prank

A equivalent of a hamster lap dance fell into oblivion as Fox email screeners missed out on a Kilmeade vs Doocey Fox News April Fools Prank. It took some thought to understand so must have been passed up. Too bad...

It was a spoof setup to pit Brian Kilmeade against Steve Doocey. It showed that Brian had Steve's number ( the domain 64783742779.info that loads an appropriate website to honor Mr. Happy) At the time the domain 64783742779.info loaded up 'The Hamster Dance."

A technical April Fools Joke, it consummated the ultimate April Fools Day prank on Brian's buddy Steve. 

Fox & Friends missed it but you can still enjoy a hamster dance:
http://www.hampsterdance.com/classics/originaldance.htm

If 'News by the Numbers' can't be submitted by Numbers That Work that only leaves room for competition;

VixenNews.com vs Fox News

Numbers That Work has been re-branded as Crossover Domains
Featuring AAA Business naming strategies in an internet world:

Branding vs Domainer vs Phone Book

Good info Rick!  Here's how we adopted some of your ideas.

If you answer the phone you stand a chance of "Thinking outside the domainer's web centric box..."

AAA Naming Strategy updated for a Web Centric World
Take a keyword, wrap it up like a phone number, register it as a domain name and business name, and the result is it's listed ahead of your competitors in the phone book.

The domain name became the brand.

1-Pizza.com

Speed dial applied to a keyword domain can help your phone ring... Hello!!

More info at Crossover Domain Names

Link: RicksBlog.com...

    Branding vs Branding vs Domainer
    Morning Folks!!

    What if I told you that this single post can make you a millionaire many times over? Well it will if you read carefully and fully get your head around this simple message. That's exactly what can happen. I have made a lot of posts in my time, but none are more important than the
    one you are about to read. So close the door and give me a focused 10 minutes
    and I think I can share something that will make your journey just a little
    sweeter and more rewarding.  To me
    it is the difference between a domain being worth $750 and $750,000 or $7.5M.
    The domain can be the same but the customers needs is different. Tapping into
    THAT need is the key. So if you focus on selling domains that is exactly what
    you will do. You will do what everyone else does. Buy for $100 and sell for
    $200. Sell for $300, Sell for $500. But how do you buy for $100 and sell for
    $1M?

    I heard the following phrase when I was 19 years old and it probably took
    me about 15 years to finally figure out what the hell it really meant. "When you see John Jones thru John Jones eyes, you will sell John
    Jones what John Jones buys." That is the first principle. This is the most
    important one as well. But this is only an add on to the purpose of this post.
    Just a bonus to make it more understandable.

    So how do you put this in effect? You have to look at an end user thru an
    end users eyes. At TRAFFIC in late September, Brad Geisen did exactly
    that. As an end user he shared his John Jones story of obtaining
    foreclosure.com and Property.com. He originally was the guy on the
    other side of the email telling folks they were crazy to ask $5000 for
    something they registered for $7. We all know the type. Well here is
    how this guy evolved from a mindset like that to paying tens of
    millions for a domain name.

    When you see the end user thru the end users eyes, you
    will sell the end user the domain he buys. So the story starts. It's so damn
    simple! It's so natural. It's untapped because until now it was difficult to
    articulate in a simple form WHY they would want the category killer domain. It took an end user to explain it and that is what he did.

1-Pizza Shows Off Home Chef Pizza Gadgets and Tools Shops

1-Pizza Adds Home Chef Pizza Gadgets and Tools Shops to the 1-Family of websites development schedule.

7 websites/one purpose/marketing pizza.

1-Pizza Web Search adds the Pizza Gadgets and Tools Store

Shop 1-Pizza adds a mini pizza chef's gadget lover's heaven:
1-Pizza Gadgets and Tools Shop for Home Chefs

Shop 1-Pizza shows off a complete Pizza Accessories Store:
1-Pizza Gadgets, Pizza Gifts and Tools Shop for pizza Lovers

4 Members of the 1-Pizza Family under development:


Pizza Lovers love Football - We're United 1-Pizza Rocks

7 Pizza Domains for Sale on Ebay

The 1-Pizza Business Name, Domain names and branding are now for sale at Crossover Domains.com

Our Pizza business package includes the following:

• 10 Pizza Domain Names and website content
• The 1-Pizza© Business Name
• Rights to our 1-Pizza.com phone number - 303.923.5969
  
• and 1-Pizza© Branding featuring both numeric and alphabetical naming

Seeking national business partner with 100 plus locations & pizza ovens and answers the phone.

Updated Link 7/2/2008: 7 Pizza Domains for Sale eBay (item 260234950566)

7 Pizza Domain Names for Sale 7 Pizza Domain Names for Sale working together to market pizza.

Pizza Domains that match and deliver our fast-food service expectations.

All of these domains resemble phone numbers and the number versions spell "Pizza" on a keypad.

 

Here are the 7 Domain Names:

1-Pizza.com
1-Pizza.mobi
1-74992.com and 1-74992.mobi  Pizza by the numbers! (74992 spells Pizza)
1-Pizza.net   
1-Pizza.us   
1-Pizza.info   

 

Target Market: 

Mobile Pizza Sales from Small Screen Devices like Phones and PDAs

 

Why these 4 Pizza Domain Names are so Valuable

Future Pizza sales will be to mobile surfers that text on small screen devices.

All the domains look like phone numbers because of the number 1 and a hyphen

• Skip the Goog step - Texters will type-in direct

• 4 domains, as a set work together for mobile pizza sales

• Breaks keyword lock by pizza.com
• Built in memory trigger to phone numbers

• Transition surfers to mobile(dot mobi)

• Maintain dot com search rank

 

Synergy => 4 vs. 1

This is a rare opportunity to acquire 4 domains as a set that can take the #2 slot in search results for desk-bound customers and # 1 for mobile customers because of the mobile memory hook. This strategy provides the ability to compete now with a position ready for mobility later.

 

Market Trends

Pizza is hot in domain news - April 2008

• pizza.com sold for $2.6M
• pizza.net sold for $1.1M

• Online pizza sales competition centers on pizza, ‘the’ definitive industry keyword
• $400M in online pizza sales last year by one Pizza company

 

Industry Factors

1-Pizza.com and 1-74992.com have .com extensions

• Loads automatically in a browser if only 1-pizza or 1-74992 is typed

1-Pizza.mobi  and 1-74992.mobi (74992 spells Pizza on a phone keypad)

• Usable now with built-in strategy to future mobile sales

All domains contain a #1 and a hyphen 1–

• This associates the domain to phone numbers!
• All 4 are short, easy to remember domain names

• Shortest remaining pizza domains that makes sense to a human
• Keyword defensive domains necessary to deny competitors access to the market

Links:
Further Analysis at Numbers That Work
1-Dash Domains
Escrow.com

TERMS:

1. This auction is for the transfer of ownership rights of the 4 domain names as follows:

1-Pizza.com   1-Pizza.mobi 1-74992.com 1-74992.mobi   1-Pizza.net   1-Pizza.us   1-Pizza.info

2. Domains are sold without guarantee of web traffic and no website(s) is included in this transfer.

3. The domain names are currently registered with Numbers That Work Domains and can be transferred to any account.  The simplest  and fastest method is an immediate transfer or "push" into your free GoDaddy account.

4.  Payment and transfer of domains will be through Escrow.com Buyer pays fees. Payment must be satisfied prior to transfer.  Contact information will be required as will positive ID.  My contact information will be sent to winning bidder to make arrangements for payment.

5. If buyer does not make or set up suitable payment arrangements within 2 business days after the end of the auction(sale period), seller reserves the right to re-list the domain, or sell to another bidder, or withdraw the item, at the seller's sole discretion.

6. Sale is final. No returns or refunds.

 

Disclaimers:

Marketing Opinion only based on internet and domain industry observations and not to be construed as investment advice, the buyer alone is responsible for assessing the quality of a purchase before buying.

Numbers That Work© and MS2 LLC© 2008 All Rights Reserved

Think Outside the Pizza.com box.

Hyphens in Domains & Domain After-market Value

Domain value increases if a hyphen adds value for the user.

Consider
Germans value hyphens in domain names because it makes it easier for a human to interpret. Chinese value hyphens in domain names for the same reason. Because a period isn't treated as a text character, a period doesn't work as a separator in a domain name.

• The Mobile Market is the 'Next Sales frontier' for the internet as we move to mobile devices.
• If a domain name looks like a phone number, it will be remembered easier by mobile people using mobile devices.

Looking Forward: Marketing to Mobile Surfers?
Advantages for a domain that looks like a phone number:

• Hello! - the domain looks like a phone number!
  
  • A Hypenated Domain can create memorability for mobile surfers
• Novel, trendy and unique

Competitive Advantage
All the above plus:
Captures the #2 Spot to keyword competition

• Like Avis did to Hertz in the rental car business
  • Avis claimed they were #2
  • Claimed the rental car market only had 2 players
  • In one stroke of genius eliminated all other competitors

The Elephant in the Room...
Yup, it's 'make my day keyword' Google. Owning the industry keyword domain makes the owner 'king' of their market segment.

The elephant defines the 'pizza' box that traps the competition in a ranking or search placement.

Escape the pizza.com box by 'Thinking outside that pizza box...'

Pizza Industry Example:
This is the challenge faced in the online pizza business if a top 10 Pizza Company didn't buy pizza.com or pizza.net. All other Pizza Companies get squashed by the keyword elephant...

The best solution is purchasing 1-Pizza.com because it looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website.

1-Pizza.com can hold the #2 spot on Google for pizza sales and has the potential to 'rock and roll' future mobile pizza sales.

...potential to rock and roll future mobile pizza sales!

 

Ebay Promotion link for the sale of 1-Pizza.com

Link: DOT MOBI INVESTOR HQ

Pay Per Click (PPC) vs 1-Dash Domains After-market Value

Value Analysis
Using the word 'Pizza' formatted with the 1-Dash and 1-Dial naming conventions;

1-Pizza.com
1-Pizza.mobi
1-74992.com (spells pizza on a phone keypad)
1-74992.mobi

A 1-Dash domain contains a word and mimics a phone number and a 1-Dial domain spells a word  on a phone keypad, also mimicking a phone number. In this case ‘Pizza’ (74992)

But they look like phone numbers...

Value Analysis
Using the word 'Pizza' formatted with the 1-Dash and 1-Dial naming conventions;

1-Pizza.com
1-Pizza.mobi
1-74992.com (spells pizza on a phone keypad)
1-74992.mobi

A 1-Dash domain contains a word and mimics a phone number and a 1-Dial domain spells a word  on a phone keypad, also mimicking a phone number. In this case ‘Pizza’ (74992)

But they look like phone numbers...

Press Release - Pizza Domain War 1-Pizza.com vs. Pizza.net

FOR IMMEDIATE RELEASE

 

TITLE: "Thinking Outside the Pizza.com Box"

SUBTITLE: 1-Pizza.com vs. Pizza.net

Littleton, Colorado May 1, 2008

 

Innovative marketing yields a challenge to Domainers, the Pizza Industry and Investors with the offering of 1-Pizza.com, a 1-Dash Domain from Numbers That Work. No one should be surprised that someone came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers.

 

If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

 

April 2008 - Pizza is Hot in Domain News

The ground-work for choosing 1-Pizza.com as the initial offering and subsequent marketing campaign for Numbers That Work came in April as the domain name Pizza.com sold for $2.6M and Pizza.net sold for $1.1M

The Crust Thickens…

As Pizza Companies face increased online competition if they didn't buy pizza.com or pizza.net few options remain with brutal internet competition ruling keyword navigation to websites. Numbers That Work announces a solution using the 1-Dash Naming Convention that places a 1 and a hyphen in front of a keyword which effectively doubles the available usable keyword domain name supply.

 

Companies can now compete with the owners of 'pure' keyword domains because a 1-Dash Domain carries a 'marketing hook' to mobility because 1-Dash Domains look like phone numbers.

1-Pizza.com is a good option to beat Pizza.net in Search Engine Placement

1-Pizza.com looks like a phone number, makes sense to humans and is a viable marketing solution for a mobile internet pizza sales website. With the proper ingredients (web marketing and development) 1-Pizza.com can solidify it's place against Pizza.com as Avis did to Hertz in the Rental Car Business by claiming itself as #2.

 

Building a New Website is Un-necessary

1-Pizza.com can be used as a user friendly shortcut to an existing website. It's shorter than MamaCiancibelliHotSpicyPizzeria.com and visitors will appreciate that it's easy to type and remember.

 

Articles that reference the Pizza Domain War

Gadgetell - Thoughtful affirmation of our value premise; wait and see validation.
Mixx - Shared information in domain group. 2 comments.
Digg - 2 Diggs, may get buried.

For further information, please visit these online resources:

Numbers That Work Article:

1-Pizza.com vs. Pizza.net - Why 1-Pizza.com is worth more than Pizza.net?

 

1-Dash Domains Article: What are 1-Dash and 1-Dial Domains?

Ebay Pre-Sale Promotion for 1-Pizza.com: 

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=260234950566

 

About Numbers That Work

A small innovative company from Littleton, Colorado that came up with a solution to the short supply of usable and pronounceable dot com domain names. The fact that 1-Dash Domains look like phone numbers, gives them a built-in 'memorability hook' to mobile surfers. If it looks like a phone number and walks like a domain, it Quacks, "Mobile, Mobile, Mobile!!"

 

Contact:

MS2 LLC, PR /Media Dept.
Littleton, Colorado

ms2domain@gmail.com

Numbers That Work

http://www.numbersthatwork.com/

 

###

Press Release Link on SANE PR

Thinking Outside the Pizza.com - "Pizza Box"

Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for marketing to desktop surfers available. The $2.6M sale is breath-taking.

Catastrophic Oversight as it Relates to Domain Names
Every business endeavor should include a review for catastrophic oversight. Overlooking key information from any source can lead to failure. As desk bound surfers go mobile there is a disconnect to bookmarks and thinking.

"Sorry, I just can't remember that long nasty to type website..."
    MamaCiancibelliHotSpicyPizzeria.com => right!

Mobile Pizza Marketing Oversight
The entire pizza industry has overlooked mobile pizza marketing by a new innovative domain naming convention called 1-Dash Domains.

There are 4 domain names that specifically, un-equivocally target mobile pizza sales.

The Solution is 1-Dash Domains because they look like Phone Numbers

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

The 1- mimics a phone number so it's a great memory trigger for people using a phone to connect to the web.

It's So Obvious a Sixth Grader Can See it
Every one of these 1-Dash domains is shorter than the companies names listed in our search for pizza and shorter than most of the domains listed for sale at TDNAM containing the word pizza.

1-Pizza.com   
1-Pizza.mobi   
1-74992.com    (74992 spells Pizza on a phone keypad)
1-74992.mobi

Hello! All of these domains have marketing 'BLING' and make sense to consumers.
All the domains are short and easy to remember.

Marketing Solution Hidden in Plain Sight!!
The domain industry hasn't noticed Numbers That Work either (1-Dash Domains parent company) but consumers will; they can't help it. Once 1-Dash is explained (1-Dash puts a 1- in a domain name to make it look like a phone number) the association to a phone number and mobility can't be ignored; especially with a phone in hand.

Pizza.com - Direct Navigation
Pizza.com is one of the best examples of Direct Navigation for marketing to desktop surfers available. The $2.6M sale is breath-taking.

Pizza.net - Defensive Registration
Pizza.net has a bid of $500k with 3 days to go at TDNAM. Currently there are 326 domains for sale with the word 'pizza' in them. Most are long and nonsensical, aimed at attracting key-word searches and at last check, no bids were evident.

Did one of these 5 companies buy Pizza.com
The buyer of pizza.com has not been revealed yet so maybe it's one of these 5 Pizza Companies listed on Google:

• Pizza Hut
• Pappa John's
• Domino's
• Giordano's
• Round Table Pizza

So four of these pizza companies will give up?
        Ya, right.

 

1-Dash and 1-Dial Private Domains for sale listing.

...that's thinking outside the "Pizza Box"

Google's Top 17 (18) Easter Eggs, Gags, and Hoaxes

Hey PC World... how about a title change?

PC World - Google's Top 18 (17) Easter Eggs, Gags, and Hoaxes

We see Google hid an 'Easter Egg' in plain site since they registered 466453.com in the year 2000

PC World missed this one and we think a few other people did too... (we know others reported it, we mention it again because it's so cool)

466453.com was hidden in plain sight among Google's 500 Domains.

On Easter our article explained that the number '466453' in 466453.com spells 'Google' on a phone keypad and that makes it a 'Number That Works!' (We know we're not the first)

Google is using 466453.com as a pointer or alias to google.com

We also pointed out a cool way to use 1-Dash Domains as pointers to reach mobile surfers with the group of search domains that target mobile surfers.

Link: PC World - Google's Top 17 Easter Eggs, Gags, and Hoaxes.

Google's Top 17 Easter Eggs, Gags, and Hoaxes Google makes your life easier with great search, but did you also know it's loaded with pranks, goofs, and put-ons? We show you the best of the bunch.

---

Domains For Sale | Dot Mobi Investor HQ | 1-Dash Domains | Domains for Sale by Group

Google has an 'Easter Egg' in owned Domains

466453.com Spells 'Google' on a Phone Keypad
Numbers That Work noticed that the number '466453' in 466453.com spells 'Google' on a phone keypad and that makes it a 'Number That Works!'

The number '466453' 'spells' other, non-sensical things too but you can check it using KeyPad Golf, our free online, word to numeric keypad converter. The other numbers as domains will remain puzzles until someone reveals what they are.

We contacted Google to discuss our 1-Dash and 1-Dial search domains with their online web form but...

We appreciate your interest in Google, and thank you for taking the time to write.
Regards, The Google Team

Note: We think 1-Google (any domain extension) would be an infringement on the Google Mark. Our 1-Dial domains that look like phone numbers would not.
1-466453.COM and 1-466453.MOBI

We thought these domains were fun but we never reached a human...
4588466453.info 4588466453 spells ILuvGoogle
93588466453.info 93588466453 spells WeLuvGoogle   

Domains Associated with Phone Numbers
Associating domains to phone numbers with 1-Dash and 1-Dial Domains can capture an entire mobile market segment because a phone user makes and sustains a constant connection between the phone and web. And we registered the common words we most use as search terms; ask, find, seek etc.

Direct Navigation Exemplified
1-Dash Domains offer the purest form of Direct Navigation to end users available and it's simple. Take a common word and precede it with a 1- (one-dash) and you have a domain that looks like a phone number. Our analysis:

Search Domains with direct navigation for Search

18 Domains formatted like phone numbers For Sale.
Word           1-Dash.com    1-Dash.mobi    1-Dial.com    1-Dial.mobi
Seek            1-seek.com     1-seek.mobi    1-7335.com    1-7335.mobi
Find                                  1-find.mobi    1-3463.com    1-3463.mobi
Ask              1-ask.com      1-ask.mobi     1-275.com      1-275.mobi
Help                                  1-help.mobi    1-4357.com    1-4357.mobi
NFO (info)    1-nfo.com      1-nfo.mobi     1-636.com      1-636.mobi
Note: NFO is a 'geek' shortcut for info.

Link: pronetadvertising.com

Google's growing list of domains

Have you ever wondered how many domain names Google owns? Currently Google owns 520 domain names. Their domain collection has been growing over the last couple years because of all of the companies they started and have bought. Some of these domain names are not in Google's name, but in the company's name that they purchased. If you see any domains missing or inaccuracies, feel free and leave a comment.

  21150.com
3576.net
38389438.com
466453.com
7sou.com
95539.com

Domain Pointers and Aliases from 1-Dash Lead to Sales

Long domain names hinder users

• Hard to remember
• Too long to type
• Naming doesn't make sense

Google Mobile at http://www.google.com/mobile/ is an example of a long nasty URL that really sends a message to mobile surfers that the site is an after-thought,

"Oh, by the way. We have a mobile website for you but the best we can do is add it on to our current domain name. Happy typing!"

With the competition for search results, search providers will catch on to this eventually. Maybe someone that reads this can give them a head's up? We're positive the domains we have for sale in our Search Group of domains made up of common words people think about when searching, will not be sold for anywhere close to $44 million...

Numbers That Work has the solution!

Implement a Domain Alias (Search Company)
Using our domains with the common search term: Ask             
1-ask.com      
1-ask.mobi    
1-275.com     (275 spells Ask on a phone keypad) (Cool huh?)
1-275.mobi

Google Example:

Point 1-ask.com and 1-275.com   to: http://www.google.com

and

Point 1-ask.mobi and 1-275.mobi to: http://www.google.com/mobile/

Why a Domain Alias?
Multiple domains can be used to 'point' to a companies main website.
This is done by setting the domain nameservers or by forwarding a domain.

Alias Defined:
After a domain is setup to 'point' somewhere, it is referred to as an alias.

Domain Pointer Examples:

Numbers That Work
numbersthatwork.com points to http://http://numbersthatwork.typepad.com
1-Dash.com points to http://numbersthatwork.typepad.com/1dash

PC Magazine
How PC Magazine uses a Domain Pointer or Alias

pcmag.com points to http://www.pcmag.com/
and
pcmagazine.com/ also points to http://www.pcmag.com/

Domains that look like phone numbers become Direct Navigation Domains
Marketing to web surfers can be accomplished with Direct Navigation Domains from Numbers That Work. Just by adding a 1- (1 dash) to the beginning of domain name it 'looks' like a phone number!! This provides a unique 'memory hook' for people on mobile devices.

Wow, I can remember that!

We have several common word domains for sale formatted like phone numbers.
Our domains are short and easy to remember.

Domains for Sale
Complete List of Domains for Sale
1-Dash Domains for Sale by Group

Search Industry Portfolio Offering
We would look at 1-Dial and 1-Dash domains using relevant keywords as a way to capture the mobile 'Search market'...

These domains are short and easy to remember with a 'killer' memorability hook to mobile users.

Common words relating to the Search Industry - Domains formatted like phone numbers.
Word           1-Dash.com    1-Dash.mobi    1-Dial.com    1-Dial.mobi
Seek            1-seek.com     1-seek.mobi    1-7335.com    1-7335.mobi
Find                                  1-find.mobi    1-3463.com    1-3463.mobi
Ask              1-ask.com      1-ask.mobi     1-275.com      1-275.mobi
Help                                  1-help.mobi    1-4357.com    1-4357.mobi
NFO (info)    1-nfo.com      1-nfo.mobi     1-636.com      1-636.mobi
Note: NFO is a 'geek' shortcut for info.

 

Tags: Domain, Pointer,Alias, Marketing, Sales
Direct Navigation Domains